Marketing and Public Relation notes

Marketing and Public Relation notes

KSh799

Revised and Updated Marketing and Public Relation notes for those taking KASNEB CCP course. It can also be used for other Business related courses.

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Description

The following chapters are covered:

Chapter 1: Introduction to marketing
Chapter 2: Marketing segmentation, targeting and positioning strategies
Chapter 3: Product decisions
Chapter 4: Pricing decisions
Chapter 5: Place decisions
Chapter 6: Promotion decisions
Chapter 7: Marketing ethics
Chapter 8: Introduction to public relations
Chapter 9: Public relations techniques
Chapter 10: Public relations skills/ Competences
Chapter 11: Media regulation in public relations
Chapter 12: Media law
Chapter 13: Ethics and corporate social responsibility
Chapter 14: Emerging issues and trends

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